Case Study 1


Telstra Corporation Limited, or Telstra as it is more commonly known, is Australia’s largest telecommunications company. The company has been in operation since 1901 and was originally a governmental organisation, until fairly recently, when it was privatised.

Traditional Operation:

Though Telstra has a strong reputation for providing a work environment that is tailored in part to the logistical demands of the employee, up until fairly recently, the work arrangement for employees of the firm was in line with the majority of other companies in Australia; namely fixed office hours and regular attendance on site, with few options to work from home.

Increased Flexibility – The Results:

In March 2014, Telstra announced their new initiative to include allowance for flexibility on all of their advertised roles. The motivation of the radical move was to encourage more women back to the workplace and to offer a way of working that took into account the requirements of family life.
Among the flexible options offered were shorter working hours during the day, to coincide with school hours and ability to work from home using internet and mobile connection.
The initiative had previously been tested for a three month period in 2013. As a result, the number of women applying for roles increased from 28% to 37%, with a third of applicants saying they were attracted by the flexibility that the role offered.

“Tarnya Dunning, who works as general manager of the Retail Communications and Public Affairs division, has been one of the members to take advantage of the flexible working arrangements. She commented that the initiative helped her to feel as though she hadn’t ‘missed anything important’ from her children’s lives, whilst still thriving on the challenge of the role.”